To help an independent South African foodie producer showcase and promote his new recipes for a range of “all natural” chilli sauces, I created Robot Sauces. “Robots” is the colloquial term for traffic lights in South Africa which perfectly referenced the Red, Amber, Green variants of the three original products – a hot red chilli sauce, a scorching yellow habanero sauce and a milder green chilli sauce. This gives the brand a vibrant personality, making use of humour and fun plays on words to further accentuate it's informal character.

In addition to the packaging design, I delivered a brand guideline document and designs for key digital channels plus rough concepts for print media.

Concept origination, strategic business proposal, brand design and development (design, illustration, retouching & 3D renders).